
Storm week fills every voicemail. AI receptionist for roofers.
Reception answers the leak call while your crews are on a reroof, gets the address and a callback number first, and books the inspection without promising that insurance will pay.

Try one of these calls
You're talking to Morgan at Ridgeline Roof Co., a company we invented. Nothing here books a real crew.
What is a missed storm-week call worth?
Start with how many calls you miss in a week and what a job is worth. Every assumption is editable, and the defaults come from published industry data, not our marketing team.
Adjust assumptionsSwap in your own numbers. The defaults stay deliberately low.+
Estimated missed first-job revenue
$27,027
per year
Monthly
$2,251
Bookings
1.2 / week
Default job value is a typical repair, not a $10k–$16k reroof. Using replacement prices would overstate most missed calls.
Sources and confidence
- Typical roof repair (not replacement): 450 USD (medium confidence). Modernize, Roof Repair Cost (2026)
- Share that are real opportunities: 50% (low confidence). Invoca missed-call research (opportunity mix is an internal conservative assumption)
- Share that are in-scope and bookable: 60% (low confidence). Invoca conversion commentary; in-scope rate is a conservative assumption
- Answered phone-lead conversion: 35% (medium confidence). Invoca, qualified phone leads convert ~41% when answered
- Home-services unanswered call rate (context): 27% (medium confidence). Invoca, 27% of calls to home services businesses unanswered
- Callers who leave a voicemail: 3% (medium confidence). Invoca, fewer than 3% of voicemail callers leave a message
Proven in production
Reception is built on the same ElevenAgents platform that already handles inbound requests involving scheduling, support, and countless other enterprise use cases.
Around 90% of calls resolved end-to-end
Resolving around 90% of home-care calls end-to-end for schedules and plan changes.
Managing 88% of inbound patient calls with AI, while lowering call costs by 66%.
First-line phone support for 35 million US customers, resolving questions up to 10x faster.
Voice AI across the contact center and embedded in the network itself, for Europe's largest telecoms operator.
What an active-leak call sounds like
Reception gets the address first, finds out where the water is coming in, and offers a tarp only when the weather allows it. It never suggests the homeowner go up and look.

The phone stays answered when every ladder is already out
Hail comes through and the whole town calls the same afternoon. Reception takes all of it, sorts the water-inside calls from the shingle shoppers, and books the rest.
Frequently asked
questions
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